Recognition marks the third consecutive time Press Ganey Forsta has been positioned as a Leader
Press Ganey Forsta, a leader in experience measurement, data analytics, and insights, today announced its recognition as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. This marks Press Ganey Forsta’s third consecutive time being named a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms. Press Ganey Forsta is committed to delivering innovative, enterprise-grade experience solutions to organizations in complex industries.
Gartner evaluated vendors on Completeness of Vision and Ability to Execute. Press Ganey Forsta helps organizations turn insights into action—an essential capability for driving meaningful transformation.
“The customer’s voice is more important than ever. Leading organizations are gaining a deeper understanding of multi-generational consumer needs to drive transformation and growth,” said Patrick T. Ryan, Chairman and CEO of Press Ganey Forsta. “We’re proud to help these organizations turn customer and employee insights into strategic assets. Our trusted expertise and technology is creating real impact. Recognition in the Gartner Magic Quadrant for Voice of the Customer, for us, highlights the significance of this work.”
Why the World’s Leading Organizations Trust the HX Platform
Press Ganey Forsta’s Human Experience (HX) Platform unifies Customer Experience, Employee Experience, Patient Experience, Brand and Market Research insights, offering purpose-built solutions across a range of industries including healthcare, health plans, retail, financial services, hospitality, and technology.
The HX Platform uses advanced AI capabilities—like Summarize, Compose, and Recommend—to help clients quickly understand and respond to feedback. For example, if a customer shares feedback through a survey, phone call, or patient portal, the platform can detect issues in real-time and notify the right staff with suggested actions. It also provides managers with broader insights into emerging trends. Press Ganey Forsta has partnered with Microsoft to add even more powerful AI, cloud computing, and listening technologies to the platform, helping clients gain deeper insights and create better experiences.
“Our clients are already using Press Ganey Forsta AI to turn large amounts of data into actionable insights, create context-aware content, and make data-driven decisions,” said Darren Dworkin, President and COO of Press Ganey Forsta. “But this is just the start. AI is rapidly advancing—from real-time sentiment analysis to listening technologies, and eventually, AI that can make decisions to proactively resolve customer issues and concerns. We’re committed to providing our clients with the tools and expertise to act faster and more precisely than ever before.”
Learn More
The 2025 Gartner Magic Quadrant for Voice of the Customer Platforms report is available to download here. Learn more about PG Forsta at pgforsta.com.
Gartner, Magic Quadrant for Voice of the Customer Platforms, Deborah Alvord, Maria Marino, et al., 16 April 2025 Publication
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About PG Forsta
PG Forsta is the leading provider of experience measurement, data analytics and insights that help companies in complex industries better understand and better serve their stakeholders. Our Press Ganey healthcare suite comprises the most widely-adopted experience, clinical and safety solutions for providers, payers and life sciences organizations. In our commercial solution suite, we offer award-winning software and services to support market research, brand measurement, customer and employee experience to financial services, hospitality, market research, professional services, retail, and technology companies.
About Press Ganey
Press Ganey, a leading healthcare performance improvement solutions company, offers an integrated suite of solutions that put Human Experience at the center of healthcare enterprise transformation. Delivered through a cutting-edge digital platform built on a foundation of data security, Press Ganey solutions address patient experience, healthcare consumer experience, workforce engagement, safety, clinical excellence and more. Guided by its team of renowned healthcare thought leaders, Press Ganey works with more than 41,000 healthcare facilities to reduce patient suffering, enhance caregiver resilience and improve the overall safety, quality and experience of care. Press Ganey is a PG Forsta company.
About Forsta
Forsta powers an Experience and Research Technology Platform that gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, helps organizations better understand the full Human Experiences (HX) of their audiences. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.
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