The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality
CHICAGO – June 1, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced a first-of-its-kind partnership with Cint, a global technology leader in digital insights gathering, to fight survey fraud and improve data quality and security for the market research industry. All Forsta customers using Cint will receive access to this secure environment, where ghost completes (also known as link jumpers) are expected to be effectively eliminated, by the end of June. This collaboration with Cint will eradicate a costly challenge and raise the standard for data quality in market research as a whole.
“Ghost completes have been an issue in our industry. This technology helps us reduce fraud and increase security. With Cint and Forsta’s technology directly connected via this server-to-server (S2S) integration, market researchers can expect high-quality sample to help them produce accurate research with ease.”Oscar Carlsson
Chief Innovation Officer, Cint
Ghost completes occur when there is a false record of a respondent completing a survey that they have not actually completed. With ghost completes effectively eliminated, market researchers will benefit from a healthy and secure sample flow to their surveys. Panel suppliers will also benefit by avoiding distributing incentives for ghost completes.
“For the last 25 years, Forsta has supported insights professionals with best-in-class technology to collect and report market research data. Our investment in this technology represents continuation of that commitment. With Cint as our first non-exclusive partner, we’re thrilled to be bringing our market research customers the peace of mind that their time and resources spent on surveying panelists are producing quality data that drive intelligent insights. We’re excited to bring this technology to the broader market research industry in the long term.”Tobi Andersson
Managing Director, Forsta
About PG Forsta
PG Forsta is the leading provider of experience measurement, data analytics and insights that help companies in complex industries better understand and better serve their stakeholders. Our Press Ganey healthcare suite comprises the most widely-adopted experience, clinical and safety solutions for providers, payers and life sciences organizations. In our commercial solution suite, we offer award-winning software and services to support market research, brand measurement, customer and employee experience to financial services, hospitality, market research, professional services, retail, and technology companies.
About Press Ganey
Press Ganey, a leading healthcare performance improvement solutions company, offers an integrated suite of solutions that put Human Experience at the center of healthcare enterprise transformation. Delivered through a cutting-edge digital platform built on a foundation of data security, Press Ganey solutions address patient experience, healthcare consumer experience, workforce engagement, safety, clinical excellence and more. Guided by its team of renowned healthcare thought leaders, Press Ganey works with more than 41,000 healthcare facilities to reduce patient suffering, enhance caregiver resilience and improve the overall safety, quality and experience of care. Press Ganey is a PG Forsta company.
Forsta powers an Experience and Research Technology Platform that gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, helps organizations better understand the full Human Experiences (HX) of their audiences. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.