New tool enables brands to customize the way their information appears across Apple apps
Rio SEO, the leading all-in-one local marketing platform proven to increase online visibility for enterprise brands, today announced an integration with Apple Business Connect API. This new integration enables Rio SEO to streamline local listings management for its multi-location clients by maintaining and quickly publishing critical business information and updates to the Apple Maps place cards and across Apple apps.
We created Business Connect to provide Apple users around the world with the most accurate information for places to eat, shop, travel, and more,” said Eddy Cue, Apple’s senior vice president of Services. “Apple Business Connect gives every business owner the tools they need to connect with customers more directly, and take more control over the way billions of people see and engage with their products and services every day.
Businesses can now seamlessly manage listing information at scale any time a change or update is needed, including the business’ name, address, phone number, hours, website URL, and more. Updates ensure a seamless customer experience with the business the moment a customer finds them in search results. Business Connect also includes Showcases, a new feature in the Maps place card that helps businesses present customers with offers and incentives, like seasonal menu items, product discounts, and more.
From our own research, we’ve found 84% of U.S. consumers say they use Apple Maps to search for business information,” said Joel Headley, VP of Product Management, Rio SEO. Recent research conducted by Rio SEO also shows that one-fifth of local consumers are unlikely to visit a business with incorrect or missing business information. “The new Apple Business Connect API will allow us to more effectively maintain accurate information on Apple Maps and across Apple apps, resulting in a more seamless experience for consumers and increased conversion opportunities for brands.
In addition to the ability to deliver up-to-date information to the Apple Maps place card, businesses will have access to data and insights on their listings through Business Connect.
Existing clients now have the ability to designate Rio SEO as vendor of record with Apple allowing for timely brand-verified updates to be published on the business’ behalf. To learn more about the Apple Business Connect API or how your brand can get started with Local Listings through Rio SEO, visit rioseo.com/apple.
About PG Forsta
PG Forsta is the leading provider of experience measurement, data analytics and insights that help companies in complex industries better understand and better serve their stakeholders. Our Press Ganey healthcare suite comprises the most widely-adopted experience, clinical and safety solutions for providers, payers and life sciences organizations. In our commercial solution suite, we offer award-winning software and services to support market research, brand measurement, customer and employee experience to financial services, hospitality, market research, professional services, retail, and technology companies.
About Press Ganey
Press Ganey, a leading healthcare performance improvement solutions company, offers an integrated suite of solutions that put Human Experience at the center of healthcare enterprise transformation. Delivered through a cutting-edge digital platform built on a foundation of data security, Press Ganey solutions address patient experience, healthcare consumer experience, workforce engagement, safety, clinical excellence and more. Guided by its team of renowned healthcare thought leaders, Press Ganey works with more than 41,000 healthcare facilities to reduce patient suffering, enhance caregiver resilience and improve the overall safety, quality and experience of care. Press Ganey is a PG Forsta company.
Forsta powers an Experience and Research Technology Platform that gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, helps organizations better understand the full Human Experiences (HX) of their audiences. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.